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Handloom

Recognised as the most eco-friendly way of  producing clothes, a 'handloom' is a loom that is used to weave cloth without the use of any electricity. This age old technique occupies  a place of greatness in India's cultural heritage.

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Currently the handloom industry is being plagued by the power looms and mass-produced textiles. Unfortunately, this spelt doom for the traditional hand loom weavers of India. 

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We are working with weavers in rural areas and doing our bit to ensure they sustain their livelihood. We empower their age old craft infusing it with a modern spirit without diluting its timeless appeal. 

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Artisan Empowerment

We have a deep respect for handwork and thrive to revive and preserve traditional techniques passed down through generations.

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It is amazing how the artisans are able to do the same stich by hand every day. The process takes you on a beautiful journey of hand embroidery. For an artisan each handiwork is an exquisite labour of love and every buyer is emblematic of a better tomorrow.
 

We aim to make dying art of hand embroidery sustainable and a dignified income earning activity by providing artisans a stable and healthy environment, where their creative boundaries are pushed by developing new stitches and revamping old hand techniques.

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